Marketing

The curriculum is developed for the needs of the students of the Agricultural University of Plovdiv. The current Marketing course presents the main issues, methods and approaches to effectively develop and implement the marketing management approach. Students learn about the essence of the marketing management process, with the basic methods of analyzing the business environment and how to use the regional advantages in forming a marketing strategy.

The course is based at the knowledge of the subjects Microeconomics, Regional Economy and Fundamentals of Management.

The practical work is focused on the development of a marketing plan in order to master the application of the methods used in the marketing planning.

The knowledge gained in the Marketing course will help students apply the marketing approach to managing business and public organizations.