Department of Management and Marketing

The Department of Management and Marketing has been operating in the structure of the Faculty of Economics at the Agricultural University Plovdiv since 1993. At present, the department consists of 8 lecturers - 3 professors, 4 associate professors, 1 assistant professor. Over the last three years 4 doctoral dissertations have been defended in the department.

History: 

Since the establishment of the Faculty of Agronomy in 1947, the Department of Economics and Organization of Agricultural Enterprises has been developed. In 1963 the Department of Organization of Agricultural Enterprises was founded. In 1993 it was renamed to the Department of Management and Marketing.

Academic and teaching activities: the department provides more than 20 courses offered to students enrolled in Bachelor's and Master's degree programmes (full-time and part-time modes of study). The main subjects offered by the department are: Agricultural Management, Organization and Management of Agricultural Enterprises; Basics of Management; Strategic Management; Human Resources Management; Marketing; Agricultural Marketing; Marketing of Organic Products; Project Management; Development of Investment Business Projects; Entrepreneurship; Economic Analysis, Market Surveys, etc. The department conducts training in all faculties of the Agricultural University.

The Department has developed two Master's degree programmes - Management of Agribusiness Organizations and Business Administration.

The department`s main purpose of training is to prepare specialists with solid managerial knowledge and professional competence, who have prospective career opportunities as managers, managers of different levels at agricultural holdings and agrarian institutions, experts and consultants in the agrarian business.

The research work of the academic staff, postgraduates and undergraduates of the department is related to the successful participation in a number of university, national and international projects and forums. The main research areas of the department are: organization and management of regional clusters, development of investment business projects; preparation of a marketing strategy for organic products, management problems and environmental protection; integrated institutions for agricultural and rural development; development of multifunctional agriculture; institutional problems related to the management of natural resources; organization and management of human resources, competitiveness of conventional and organic agricultural products, etc.

Conducted forums over the past five years

Over the last three years the department has held annual scientific and practical conferences with the Institute of Agrarian Economics and Food, Warsaw-Poland and the Institute of Agrarian Economics in Sofia.

The academic staff members are regularly participants in many world and European scientific forums, mainly related to participation in international projects.

Scientific projects

  • Supporting the role of the Common Agricultural Policy in LAndscape valorisation: Improving the knowledge base of the contribution of landscape management to rural economy CLAIM, Project number 289578 www.claimproject.eu
  • Prospects for Farmers Support: Advisory Services in European AKIS /PRO AKIS/ www.proakis.eu
  • Recycling and Reuse of Agro Programs /RE-AGRO/, 511511-2010-LLP-EN-KA4-KA4MP www.re-agro.eu
  • My Food - My Medicine /FOODMED/, 539464-LLP-1-2013-1-EN-GRUNDTVIG-GMP www.food-med.eu
  • Introduction of electronic forms for distance learning at the Agricultural University of Plovdiv. BG051RO001-4.3.04-0032

Agricultural management

Agricultural Management is an economic discipline with a clear practical orientation that serves the management, accounting and financial activities of agri-business enterprises. It is based on the acquired knowledge of the fundamental economic disciplines and includes theore ...

Agricultural marketing

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Entrepreneurship

The discipline "Entrepreneurship" is an applied economic discipline. It is based on the knowledge acquired in the fundamental economic disciplines and also on some special disciplines.

The subject studies the essence and content of entrepreneurship ...

Fundamentals of management

By studying the discipline "Fundamentals of Management", students acquire in-depth theoretical and practical knowledge in the field of business management. The knowledge obtained is valid for all economic institutions and is of importance for the conduct of an efficient and c ...

Human resource management

Human Resource Management course focuses on the study of the main issues, methods and approaches for effective motivation of human resources in business organizations. Students are introduced to the essence of motivational theories and their relationship to the concept of hum ...

Marketing

The curriculum is developed for the needs of the students of the Agricultural University of Plovdiv. The current Marketing course presents the main issues, methods and approaches to effectively develop and implement the marketing management approach. Students learn about the ...

Organisation and management

The discipline Organization and Management has a key place in the set of disciplines that form the management profile of student education. The aim of this course is to provide knowledge to develop visions of various business management decisions with a view to achieving high ...

Planning and forecasting

The aim of the discipline is to reveal the meaningful image of planning and predicting the future of economic systems. This content image is derived from the study of the economy as a complex system, from the study of the evolution of this system and from the measurement of i ...

Regional economy

The regional economy studies natural resources as potential resources for economic development.

The subject gives students the knowledge and skills to explore and direct the investment capacities of the territorial systems for the implementation of ...

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