Strategic management

Course title:

Strategic management

Course code:




In-class hours



Laboratory work/Tutorials:


Self-preparation hours

Practical training:




Total hours:




Study cycle:

BSc, Master


Winter, summer


Faculty of Economics

Name of the lecturer(s):

Assoc. Prof. Petar Borisov, PhD

Mode of delivery:

Face-to-face, distance learning


Microeconomics is advisable but not a prerequisite

Learning outcomes of the course unit:

The main purpose is to be given all specific theoretical and practical skills of students in field of strategic management – basic principles, approaches, theories and methodology.

Course contents:

1. Strategic management – meaning, basic principles, approaches and theories

2. Business organization as an object of strategic management. Types of business organizations.

3. Methodology of strategic management. Strategic analysis and strategic control.

4. Business conditions

5. Audit of internal conditions

6. Audit of external conditions

7. Strategic orientation of business organization – step by step. Developing tree of goals

8. Business model and business strategy – tools for the achievement of competitive advantage

9. Business plan – basic tool for the implementation of the strategy of the organization

10.   Types of planning in the organization. Plan of production capacity, marketing plan and investment plan

Recommended or required reading:

1.      McCarthy.Basic Marketing A Global Managerial Approach. Irwin, 1993.

2.      McDonald, M. Marketing Plans: How To Prepare Them, How To Use Them, Butterworth-Heinemann, 1989.

3.      Porter, M. The Competitive Advantage of Nations, The Free Press, New York 1990.

4.      Ward, M. 50 Essential Management Techniques. Gower, 1995.

5.      Westwood, J. The Marketing Plan. London: Kogan Page, 1996.

Planned learning activities and teaching methods:

Lectures, presentation, briefing, role games, case study

Assessment methods and criteria:

Development of a project